13 Facebook Ads Features Every Marketer Should Know
Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences , there are additional Facebook features that are less prevalent but can make a world of difference for the right campaign. This post will use the updated Business Manager navigation bar. This navigation update just introduced in late July and, as of publication, has not been released to all advertisers, so there might be some small differences in what you see and what is reflected in this post. Facebook Tools In my opinion, Facebook has a lot of great tools for advertisers that fly under the radar. Many of these make advertising on Facebook easier, but you may not know about several of them. Let’s hop in. 1. Third-Party Tag Integration Setting up the Facebook pixel used to entail several steps, especially when it came to shopping ...